“An idea is formed in our head and comes from the heart and is crafted through our hands. We are designers. ”
“The best things in life are the people we love, the places we’ve been, and the memories we’ve made along the way.”
RYAN IS AN AWARD-WINNING CREATIVE WITH SPECIALIZED EXPERTISE IN BUILDING BRAND IDENTITIES FOR CONSUMER PACKAGED GOODS. HE EXCELS IN AMPLIFYING THE INTRINSIC PERSONALITY AT THE HEART OF BRANDS WHILE LEADING IDENTITY REDESIGNS AND PACKAGING REFRESHES FOR NUMEROUS MAJOR BRANDS. ADDITIONALLY, HE DEMONSTRATES EXCELLENCE IN CREATIVE THINKING AND CONCEPT IDEATION, DRIVEN BY A PROFOUND PASSION FOR EVERY FACET OF THE CREATIVE PROCESS. RYAN HAS CULTIVATED HIS SKILLS OVER MANY INVALUABLE YEARS WORKING ALONGSIDE SOME OF THE MOST RESPECTED DESIGNERS, ILLUSTRATORS, AND BRANDING AGENCIES IN THE SAN FRANCISCO BAY AREA.
CREATIVE THINKING, CONCEPTS + IDEATION
CREATIVE ART DIRECTION
BRANDMARK + BRAND IDENTITY SYSTEMS
BRAND PACKAGING DESIGN + SYSTEMS
DESIGN + TYPOGRAPHY
ACADEMY OF ART UNIVERSITY / www.academyart.edu
PRIMO ANGELI : FITCH / SENIOR DESIGNER / www.fitch.com
PRIMO ANGELI INC. / DESIGNER + COLLABORATOR / read more >
LANDOR ASSOCIATES SF / DESIGNER / www.landor.com
STAPLEY HILDEBRAND AKA SHRED SF / LEAD SR. DESIGNER / www.shredsf.com
TRINITY BRAND GROUP / CONSULTANT / www.trinitybrandgroup.com
STERLING BRANDS / CONSULTANT / www.sterlingbrands.com
• GDUSA | American Graphic Design Award | SFSALT Pier 39 Store Design
• GDUSA | American Graphic Design Award | Community Coffee Packaging Redesign
• GDUSA | American Graphic Design Award | Gourmet Sea Salt Packaging
• GDUSA | American Graphic Design Award | Kooba Game Package Design
• GDUSA | American Graphic Design Award | San Francisco Chamber of Commerce | Logo Redesign
• GDUSA | American Graphic Design Award | Ocean Spray Citrus Juice Redesign
• GDUSA | American Graphic Design Award | Ocean Spray 100% Juice Package Redesign
• Featured Artist – TWENTY20 1st Gallery Show – Santa Monica
• GDUSA | American Graphic Design Award | Trident Layers Extensions
• "Foraging for Type." The New Yorker | Featured Designer – Arons, Rachel | www.newyorker.com/books/page-turner/foraging-for-type
• Guest Judge – Castify Typography Challenge
• GDUSA | American Graphic Design Award | Trident White Package Redesign
• GDUSA | American Graphic Design Award | Trident Splashing Mint & Citrus
• GDUSA | American Graphic Design Award | Trident Vitality Package Design
• GDUSA | American Graphic Design Award | Cattlemen's Barbecue Sauce Packaging Redesign
• GDUSA | American Graphic Design Award | Dentyne Blast Package Design
• GDUSA | American Graphic Design Award | Community Coffee Pods Package
• GDUSA | American Graphic Design Award | Dentyne Fire Packaging
• CMYK Magazine | Featured Designer – Cleopatra Packaging | Design Judge: Michael Schwab
Ryan was in his senior year of college at the Academy of Art University in San Francisco when he landed a high profile project with design mentor, Primo Angeli, a well-known, highly-regarded icon in the field of brand identity, packaging, and poster design. Their first project was the 2002, globally-recognized Salt Lake City Winter Olympics skater poster. Another collaboration is the redesign of the San Francisco Chamber of Commerce logo. Their friendship & numerous design collaborations continued throughout the years.
PRIMO’s WORK:
“Ryan is an incredible creator of design for industry and visual effects of lasting authority. I have had the privilege of working with this guiding light in San Francisco and distant global headquarters. Today, he has also become a genuine leader and major influence for many young and older designers. Those coming into the field, and those in need of testing their abilities, may find along the way, many new roads created by this unforgettable fabulous American designer, Ryan Herras” –Primo Angeli www.primoangeli.com
“Ryan has a long history of doing great creative work. One of his many talents is the ability to work with icons of the industry and pull out amazing results. His years working closely with Primo Angeli is truly an asset to his clients and teams. The ability to do this for so long is a strong testament to his talent, his approachability, and his intelligence to see it as the amazing opportunity it has been.”
“I’ve known Ryan for almost 2 decades now and am amazed that he still has the passion for design that he had when we worked together at Landor way back then. He always stood out to me as a creative that really enjoyed what he did and you can see that it showed in his work. As a friend, I am still in touch with Ryan because he has a genuine and easy going attitude that makes it truely a pleasure to hang with or just chat about life, family and occasionally about work stuff.”
“Ryan has an impressive & brilliant creative mind with strong & fast execution capability. Super professional and responsive, not to mention a pleasure to work with. He delivered to us several of our best new packaging designs for our brands. He is definitely an asset for any company in need of a very creative and effective Art Director!”
see work: Iberia | Tropical Fantasty
“Ryan Herras is a visionary in the design and creative industry, whose leadership and innovative approach have consistently driven teams to exceed expectations. His ability to merge creativity with practicality results in designs that are not only aesthetically pleasing but also highly functional. Ryan’s commitment to excellence, collaborative spirit, and mentorship have greatly contributed to the success of our projects. It’s rare to find a leader who is as dedicated to their craft and to the growth of their team as Ryan is.”
“While a student at the Academy of Art University, Ryan was outstanding in every way. He was a generous collaborator with his fellow classmates, always ready to share good ideas and be helpful. His own work was of the highest standard and his ability to solve visual problems was always right on target. I have known Ryan for almost 15 years and would recommend him for any creative endeavor he might choose to accomplish. ”
“Ryan’s skill and expertise have been invaluable…Ryan is absolutely one of the best in the business, with an amazing pedigree. Hiring Ryan was one of the best business decisions I have made in over 15 years owning the San Francisco Salt Company. Ryan’s ingenuity and enthusiasm shine..he is more than willing to collaborate in all aspects of branding, product development and marketing. But the icing on the cake is Ryan’s contagious fun and enthusiastic personality that rubs off on all of those around him - Good Times!”
“Ryan and I worked together as junior creatives long ago. I’ve been a fan of his aesthetic from day one, and I always check his availability for high profile projects today because I trust his taste and eye. No one knows more about typography, and I haven’t met an art director that loves design more than Ryan. If you’re accountable for brand identity, logo, or packaging work and need someone you can trust to perform proper brand due diligence, and deliver a range of great work on time, Ryan is your guy.”
“I am happy to recommend Ryan Herras as one of the most insightful, thorough and creative designers I know. Over the past ten years, Ryan was a senior member of the team at Stapley-Hildebrand who created and evolved the Ocean Spray package design system for virtually all our retail products. His professionalism and vision is a major factor in our shelf presence today.”
“In preparation for a new, important piece of business, we sought Ryan’s design expertise… He was efficient and highly collaborative…We won that piece of business and the client is still with us today! I recommend Ryan if you, like me, just need solid advice on what looks good, especially when you don’t have time to re-invent the wheel!”
OCEAN SPRAY CRANBERRIES
CADBURY ADAMS
TRIDENT GUM
DENTYNE GUM
DANNON YOGURT
LIPTON
GHIRADELLI CHOCOLATE
PLANTRONICS
THE CLOROX COMPANY
LIQUID PLUMR
STONERIDGE ORCHARDS
KOOBA GAME
CARESS
SUAVE
COLDSTONE CREAMERY
CLIF BAR
POWER BAR
THE FRESH MARKET
SHERPA PINK
HONESTLY TEXAS
EXTO BY CONWAY GOODS
CONWAY ELECTRIC
ACCELERADE
BARBARA'S BAKERY
SOUR PATCH KIDS
CERTS
MICROSOFT XBOX
COCA COLA
ALLIED DOMEQC
STARBUCKS
SAFEWAY
COMMUNITY COFFEE
UNILEVER
CADBURY ADAMS
CONTINENTAL MILLS
PEPSICO
BELL CARTER
LINDSAY OLIVES
WEETABIX
BEN & JERRY'S
BASKIN ROBBINS
RECKITT BENCKISER
TROPICAL FANTASY
IBERIA FOODS
COLUMBUS SALAMI
HONESTLY TEXAS RICE
MRS. FIELDS COOKIES
4SISTERS RICE
RNG COALTION
SOLA ESSENTIAL
NEIGHBORS COOKIES
RAGU
SNAPPLE
CHEETOS
DORITOS
MISS VICKIE’S
SUN CHIPS
ORBIT BABY
OATIBIX
TALLIE.COM
SAN FRANCISCO CHAMBER OF COMMERCE
TENDERLOIN NEIGHBORHOOD DEVELOPMENT CENTER
INTERNATIONAL OLYMPIC COMMITTEE
LETTIERI & CO.
P.G. MOLINARI AND SONS, INC.
MADI PANNETONI
TAMARELO
SAN FRANCISCO SALT COMPANY
EPSOAK NATURALS COLLECTION
EPSOAK SPORT
MIGHTY PR
RED MONKEY FOODS
MFG TOFFEE & BARK CO.
WORLD MARKET
THE SOLA COMPANY
LUMINA PROBIOTIC